Paloma Santos Castro

Head of Marketing and Communication

Degree in Advertising, Public Relations and Marketing and multilingual with professional experience in different areas. She contributes to consolidate the brand and image of the company and collaborates in the coordination and communication of different projects.

About Elena

Director of ICATALIST, member of the European Scientific Council on Climate Change, lead author of IPCC Working Group II on Adaptation, Vulnerability and Impacts. She collaborates as an expert in the Spanish Citizens’ Climate Assembly.

At ICATALIST her role focuses on the development of strategic projects related to climate change adaptation and sustainability for different stakeholders, social innovation and innovation-based public policy. She leads an interdisciplinary team to implement projects that aim to have a positive impact, based on a range of products and services around shared values.

Founder and Director of ICATALIST. Elena completed her PhD at King’s College, London. She holds a Master’s degree from Cambridge University and a Master’s degree in Investigative Journalism, Data Management and Visualisation from the Juan Carlos I University with the newspaper “El Mundo”.

She was Associate Professor at IE Business School and Visiting Senior Fellow at the London School of Economics as Alcoa Research Fellow.

Professionally, Elena has worked with several organisations, including UNESCO, FAO, UNDP, the EU Directorate-General for Research and Innovation, universities and basin agencies, as well as with the private and third sectors.

She has published on a variety of topics mainly related to water security, social innovation, collaborative decision making, water governance, climate change adaptation, policy evaluation, knowledge management and transfer.

Its current main focus is on climate change adaptation, collective action and the role of green infrastructure, as well as strategic (ground) water management.

" We only reflect the world. All the tendencies present in the outer world are found in the inner world. If we could change ourselves, the tendencies in the world would also change."

- M. Gandhi

Current positions

– CEO and founder of Icatalist

President of the BRIGAID Connect Association

– Lead author IPCC

– Member of the European Climate Change Advisory Council

– Expert at the Citizens’ Climate Assembly

About Paloma Santos Castro

Degree in Advertising, Public Relations and Marketing from the University ESIC Business & Marketing School (Madrid) and the University Rey Juan Carlos (Madrid) in 2012.

Previously, she worked as an intern at BME (Bolsas y Mercados Españoles), in the Institutional Marketing department and at IE (Instituto Cervantes), in the Sponsorship department.

After graduating, she joined Alès Groupe, a French cosmetics company, working in the administration department and at the same time collaborating with the marketing department.

During her stay in London, she worked for Living Design Europe S.L., as a sales executive for Spain and supporting the Online Marketing department. At SITEL Group, she worked as coordinator of the French Customer Service team. After finishing this period, she travelled for a year in South East Asia collaborating in certain countries with the Online Marketing of several Hospitality companies. After returning from her trip, she worked for 2 years as a Marketing Assistant in the Dutch software company Exact.

Her speciality is mainly Marketing and Human Resources, she is a methodical and organised person. She is currently a founding member of the Ecoadapta Association and has been working at ICATALIST for 5 years as head of the Marketing Department.

Nature is inexhaustibly sustainable if we take care of it. It is our universal responsibility to pass on a healthy earth to future generations.

- Sylvia Dolson

Current positions

Head of Marketing and Communication at Icatalist

Member of the Ecoadapta Association

Chairperson of the EcoAdapta Foundation

Featured projects